Logo designer Allan Peters found himself at the center of a viral moment this week after sharing a direct message he received from rapper ASAP Rocky — a decision that ultimately cost him the job.
What Happened
ASAP Rocky was looking to work with logo designer Allan Peters, but decided to rescind the offer after Peters publicly shared the DM he received. Peters, known for documenting his logo design process online, posted the private message to his page, prompting a swift and public response from Rocky himself.
The story has since become a cautionary tale for creatives, with one designer calling it “a wake up call to all of us designers” to respect client privacy and always seek permission before disclosing private messages.
The Transcript
DM from ASAP Rocky to Allan Peters (12:11 AM):
“Good morning Allan, how much do u charge for brand logo revisions? Assuming you would be willing to do so I would be honored, love ur work, god bless”
Comments on Allan Peters’ Instagram post:
allanpeters (19h): “I have no words 😱”
asaprocky (7h): “THIS IS JUST DISTASTEFUL, WELL I GUESS WE WONT BE WORKING, BEST OF LUCK BUDDY” — 10,320 likes
vivekjayaram (19h): “@allanpeters show that to all the naysayers who say IG is a waste of time for entrepreneurs 😂” — 2,244 likes
The Fallout
The exchange racked up massive engagement, with the post pulling in over 1.9K comments and 505 shares within hours. Reaction across social media has been split — some see it as validation that personal branding and social media presence pay off for entrepreneurs and creatives, while others side with Rocky, arguing that sharing a private DM without consent — regardless of the sender’s fame — was a breach of trust that justified the rapper walking away from the deal.