- It’s not about fees. Apple Pay doesn’t cost merchants extra beyond normal credit card processing. Apple’s fee comes from the card issuer, not the retailer.
- The bigger issue is control and customer data. Walmart wants shoppers to use its own services, like Walmart Pay and Scan & Go, which provide valuable purchase data and keep customers inside Walmart’s ecosystem. Apple Pay’s privacy features limit the amount of customer data retailers can collect.
- Many analysts see it as a strategic decision, not a technical one. Walmart is large enough that it believes most customers will continue shopping there even without Apple Pay.
- As one comparison suggests, it’s similar to companies like Netflix choosing not to support certain Apple features—they’re big enough to prioritize their own ecosystem.
- It’s also worth noting that this is mainly a U.S. decision. Walmart stores in Canada generally accept Apple Pay, suggesting the issue isn’t technology or security.
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